For those that have had their business online for a while they are most likely aware of display ads and paid search ads and may have in fact used these at some level to scale up their business. What is becoming a more popular way of online advertising is social media advertising. If there are questions as to whether this is a viable method to utilize the advertising money on, all it takes is looking back at the success that Facebook has had with its advertising opportunities that started back in 2005. In just a short period of 10 years the social media advertising was estimated to have reached $8.4 billion.
There are a a lot of benefits that come with social media advertising that may not be present in the other forms such as pay per click ads or banner ads. The key to success with this type of advertising is that ads can be built around the interest of the social media users, and with the audience already being in place it is easy to target the right groups.
When the right target market is identified and the ads are presented to them it often creates a much better conversion rate. Every social media platform differs in what it has to offer by way of the business advertising benefits. That’s why it is so important to really study the different venues that are available so that the right choice is made when first building the advertising portfolio.
Normally in standard forms of advertising the focus is put on the demographics and the geographic outreach. When targeting the social media platforms the focus can expand to the more intense interests and behavior as the products and services connect to the various target markets.
This means that by being able to target with advanced benefits the ad being used is going to be far more relevant to the user’s that will see it. The approach to business advertising in the social media arena takes a little bit more thought and planning.